Razumovsky Fashion Design

It was the poppy what inspired the creators of RAZUMOVSKY brand to develop the whole collection. Probably this is the most mystical and mysterious field flower. When blooming, it is considered a symbol of eternal youth and womanhood. In the Chinese culture, the flower is associated with success and beauty. It is also believed that the poppy is the flower of angels: at the day of The Descent of the Holy Spirit, it is used as temple decoration.

There are many beautiful mysterious legends about the red poppy.

For instance, the ancient Greeks believed that the flower was created by the god of sleep Hypnos and was meant for Demeter. The goddess of the agriculture was looking for her daughter Persephone who had been kidnapped by Hades. Demeter got so tired from the searching that she couldn`t control the grain growth anymore. Just at that precise moment, Hypnos gave her the poppy to make the goddess rest.

It was the poppy what inspired designers to develop the new collection. They got acquainted with legends about the flower, realized its fascinating beauty and decided to decorate with the red colors the clothing and accessories RAZUMOVSKY.

The whole collection is hand-made from best natural environmentally friendly materials: from natural wool of New Zealand and Australian sheep that are famous for their thin and delicate fleece, as well as from natural silk and fiber!
Every cloth is made entirely by hand and with a lot of love for art and people as well as with environmental care.
For the collection is typical a gradation of tone. The red poppies are pictured in their natural environment – the brown color represents the growth area (field) and grass variety, the white color stands for sky and light the plants are straining after.

Remarkably, the clothes are made without bright screaming details. The poppy collection articles are entirely original and inimitable. They are a pretty much simple cut, at the same time look perfect on a figure. Will do not only for classic style lovers but also for boho lovers as well as for admirers of touch of romance in the look, of business suits and formal dresses with flair.

The poppy collection is enriched with accessories in the same style.

The RAZUMOVSKY brand offers handbags with single red flowers – one of the key elements of the look, as well as scarfs, palatines, and headwear. Also in production is the whole range of felt shoes: drop-dead gorgeous house-shoes, sneakers, boots and snow boots. All of this isn`t only warm and beautiful but also creatively different!
This is what the workers say about their work on the collection:
“Our hands lay out design of wool as if the poppies in our collection would arise themselves and we would only help them by putting the wool in the needed form and color-grade. As if weightless slivers would pensively lie down on the cloth – like an autumn leaf would fall on the ground creating an inimitable composition. Working on the collection you don’t feel any fatigue, as if the time would stand still…”

The poppy is the most beautiful and mysterious flower and we`re happy to have created this collection!
We`d be glad to help You to find exactly Your flower! Also thanks to precise measures we take we`ll help to find a proper fabric cut to accentuate Your figure. In every custom-made fabric, even if the sketch is the same, all the poppy flowers are put differently, that`s why each custom-made fabric becomes unique.

We wish that these flowers would brighten Your eyes and bring to You all success!

Sincerely Yours, designers and workers of the RAZUMOVSKY Company.

From the author.  

I never concealed my love for fur and fur coats, they were given an honorable place in my wardrobe. Ironically, every time I wore them, the thought of dead animals – a subconscious guilt, burned my shoulders by an inner flame.

In my teens, my grandmother taught me what a good piece of karakul is. It’s essentially the skin of a fetus lamb, slaughtered with its mother approximately a week before the expected delivery. Both meant to be a part of someone’s fur coat. The fine wavy lamb skin became the coat itself, and the luxurious, lengthy fur of the dam became the collar.

This story shocked me and was forever etched into my worldview. I am an absolute vegan. Nevertheless, the magic of natural fur was too powerful. Unable to give up the fur coat, neither satisfied with this state of affairs, I began looking for a solution.

A transition to artificial materials was out of the question. For a person deeply involved in the industry, the difference between natural and synthetic wool, to me, is quite evident. And believe me – the second one underperforms by many criteria.

Because our brand’s focus remains on wool, essentially being the same as fur, only without skin, I spent all my energy experimenting with it. The end-result of this long and painstaking work by our team of professionals is the original collection of natural fur coats and accessories from sheep wool «CHERNOSHEI»

Our innovative products allow to imitate absolutely any texture of fur – mink, fox, karakul. The latter, being partially back in fashion in the coming season, and mainly in memory of my grandmother’s story, became the leitmotif of the entire collection.

The blackneck swan became the symbol of this collection, according to antique legends, this bird, like Charon, ferries souls into the afterlife, hopefully marking the dawn of a new era in the fashion industry. An era in which the altar of beauty and luxury ceases to offer sacrifices of innocent lives.

The «CHERNOSHEI» Collection has become a deeply personal venture, tied both to my life principles, childhood memories, and of course, the overwhelming love for fur and wool.

Sheep wool is truly a unique material; exhibiting not only warmth, but also incredible healing properties, appreciated by Catherine the Great, Wolfgang Messing and other exceptional people in world history. In addition, sheep wool is one of the few materials able to maintain a balanced, comfortable temperature in any season throughout the year.

My name is Elisabeth Nadezhdina, an artist from the city of Khotkova, in the Moscow region. It is natural for me, through the play of colors and shadows, to fill the images revealing themselves on canvas with feelings, mystery and live emotions.

How do I transfer this palette of feelings onto my own face? How do I reflect the inner turmoil or hope in the eyes, how do I play it all on camera, for me, and today remains an incomprehensible secret?

I am not a model or an actress, but thanks to the ideas of Alexandra Razumovskaya, I saw that this is not just a fashionable commercial project, but an open message to the world designed to make it a little kinder and better. The Black neck swan by Razumovskiy, to me, is not just a fashion line, an art project or commercial venture – it is an open message reaching out, calling for a transition towards a kinder, responsible, better world.

The soul of a swan displays the pristine beauty of nature and the unbearable task of transporting innocent souls into the next world.

Feeling responsible for the dead, for the fashionable fur coat of animals, the girl is overcome with guilt and confusion. The swan soul rushes back to the sky, leaving in the girl the realization that it should not be so anymore. With this realization, calm reigns in the girl’s heart and she finds her way back to the temple.

Love for all animals runs in my blood, and I have been thinking about organizing a dog shelter for quite some time now, so the idea of creating fur coats from sheep wool rather than traditional fur, of course, resonated in my heart.

Samples of sheepskin coats and fur collars shown in the clip captivated me with their authenticity. So, I agreed … The most difficult thing for me, quite predictably, was acting. But thanks to the support of my loved ones, Alexandra and my habit as an artist to put meaning into everything I do – we managed.

Working on this project was exciting and fascinating. I received a huge boost of energy and emotions and was so imbued with the idea of the project that I poured out all my feelings and experiences into my own short video from the footage we shot.

The CHERNOSHEY project helped me discover new facets of myself. But most importantly, it opened up a whole new path to beauty and fashion for us.